Wyndham Hotels & Resorts revealed an updated brand identity for Ramada Encore by Wyndham.
The update includes a new logo designed by London-based marketing agency Octopus Group, as well as prototype guestroom and common area designs by architecture firm Harrison. Additional updates to Ramada Encore by Wyndham include a new color palette.
The brand was launched in the late 1990s, and today Ramada Encore by Wyndham has 54 hotels in 20 countries. The limited-service midscale hotel brand is designed for both business and leisure travelers, and at the time of its launch it heralded new concepts into the hotel space such as guestrooms with wood floors and open-plan common areas.
Ramada Encore’s updated design aesthetic includes a deconstructed bar and multiple seating options, such as benches and semiprivate booths.
“Whether it’s a business trip or a weekend break, we know that for travelers every minute counts. That’s why we wanted the brand identity for Ramada Encore to reflect its position as a hotel for guests on the go,” Lisa Checchio, chief marketing officer for Wyndham Hotels & Resorts, said in a statement. “Ramada Encore is a place where travelers can relax, refresh and connect—both online and offline."