Ramada Encore by Wyndham receives updated brand identity

The Ramada Encore by Wyndham Puebla in Puebla, Mexico. Photo credit: Wyndham Hotels & Resorts

Wyndham Hotels & Resorts revealed an updated brand identity for Ramada Encore by Wyndham. 

The update includes a new logo designed by London-based marketing agency Octopus Group, as well as prototype guestroom and common area designs by architecture firm Harrison. Additional updates to Ramada Encore by Wyndham include a new color palette.

The new logo. Photo credit: Wyndham Hotels
& Resorts

The brand was launched in the late 1990s, and today Ramada Encore by Wyndham has 54 hotels in 20 countries. The limited-service midscale hotel brand is designed for both business and leisure travelers, and at the time of its launch it heralded new concepts into the hotel space such as guestrooms with wood floors and open-plan common areas.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

Ramada Encore’s updated design aesthetic includes a deconstructed bar and multiple seating options, such as benches and semiprivate booths.

“Whether it’s a business trip or a weekend break, we know that for travelers every minute counts. That’s why we wanted the brand identity for Ramada Encore to reflect its position as a hotel for guests on the go,” Lisa Checchio, chief marketing officer for Wyndham Hotels & Resorts, said in a statement. “Ramada Encore is a place where travelers can relax, refresh and connect—both online and offline."