Red Roof expands best available rate to website

Red Roof has made its RediRewards loyalty program easier to access. RediRewards' Member Exclusives rates, which offer the best available rate, are now published right on the website. RediRewards members can now book Exclusives rates directly on, via the mobile app, by calling (800) RED-ROOF or directly at any Red Roof property.

"We're making it easier and faster for our most loyal customers to get the very best rates available, right from our website," said Marina MacDonald, Red Roof’s chief marketing officer. "RediRewards members can see their savings and know that they're getting the best deals we are offering. Their Exclusives rates are easier to find and faster to book."

RediRewards discount offers previously were sent to members monthly in a subscription email. Now, RediRewards members can go straight to the website or the mobile app to find the best available rates for their destination.