Hotel management company Remington Hospitality is overseeing the rebranding of the former Crowne Plaza La Concha Hotel in Key West, Fla., to La Concha Key West, Autograph Collection. Remington Hospitality, which managed the property previously, will continue in conjunction with sister company Premier, which is spearheading the renovation’s interior design, procurement and project management. The project is slated for completion in early 2024.
La Concha Key West, Autograph Collection is a National Historic Landmark located in the downtown historic district of Old Key West. The 160-room rebranded hotel will have a modern aesthetic that captures the vibe of Key West. The transformation pays tribute to the notable guests, including literary icons like Ernest Hemingway, Tennessee Williams, and former President Harry Truman. The hotel blends contemporary style with a nod to its past.
“The newly refreshed space showcases a design that seamlessly harmonizes the Autograph Collection brand with the timeless charm of Key West," Remington CEO Sloan Dean said in a statement. “We can't wait for guests to experience this unique destination that embodies the vibrancy and relaxation that the Florida Keys offers.”
When the renovation and rebranding are complete, La Concha Key West, Autograph Collection, will have a newly renovated pool, a fitness center and a rooftop lounge with city views. Remington will also manage three culinary and beverage venues, all inspired by the local Cuban influence and Spanish culture:
- Perla, Spanish for "pearl," reimagines Cuban cuisine through the lens of Key West for modern takes on traditional plates.
- Tropicado, a mojito bar, serves classic drinks and light bites.
- El Dom, a Cuban-inspired cafe named after the popular game, serves coffee and traditional dishes like Cuban sandwiches and peccadillos.
Centrally located in Old Town’s major attractions, guests can walk to local beaches, shopping, entertainment and nightlife. The hotel is also close to other landmarks, including Mallory Square, The Hemingway Home and Museum, the Truman Little White House and the Mel Fisher Maritime Museum.