Rotana has signed two new hotel management agreements to strengthen its presence in Dubai and expand into Europe.
Rotana has taken over management of Cayan Tower—the ninth tallest residential high-rise in the world—under its The Residences by Rotana brand. The company will also operate Bosmal Arjaan by Rotana in Bosnia-Herzegovina to mark its entry into Southeast Europe.
The Cayan Tower in the Dubai Marina district has 490 guestrooms and seven retail venues across 73 floors of the skyscraper. The property brings Rotana's existing portfolio of properties in Dubai to 14.
"Cayan Tower brings Rotana's total inventory under The Residences by Rotana brand to 939 keys and will be a significant addition to our portfolio in Dubai," Omer Kaddouri, president and CEO of Rotana, said in a statement.
Bosmal Arjaan by Rotana will be the second tallest residential tower in the Balkans region when it opens by the end of 2018. The property in the Bosmal City Centre complex in Bosnia-Herzegovina's capital Sarajevo is managed under the Arjaan Hotel Apartments by Rotana brand.
The hotel will have 130 two- and three-bedroom units. The opening of the Rotana hotel will increase the company's portfolio under the Arjaan Hotel Apartments by Rotana brand to 3,143 guestrooms.
The recent addition to the Rotana’s portfolio in Dubai falls in line with the company's plans to open seven to 10 hotels in the UAE by 2020. Rotana is already on track to have a portfolio of 67 operating hotels in the Middle East, Levant, Turkey and Africa by the end of 2018.
Rotana also opened three new global sales offices in Paris, Milan in Italy and Amsterdam in the Netherlands on July 24, 2018 to support its advance into Europe. The group appointed Aviareps as the company's sales agent. Rotana currently has offices in Saudi Arabia, Iran, Kuwait, Germany, India, Russia, the UAE and the UK.
“The main responsibilities of these new offices will be to grow our client base, introduce our brands to new clients, promote, market, and sell our properties based outside of their physical location. Our plan is to have more offices across key markets within the next 24 months,” Declan Hurley, corporate vice president of Rotana, said in a statement.