STR: As summer comes to an end, U.S. hotel occupancy drops

Hotels in San Diego, like the Hilton San Diego Bayfront, reached 54.1 percent occupancy last week, up from 51.8 percent the week prior. Photo credit: Hotel Management (Hilton San Diego Bayfront)

After a notable uptick the previous week, U.S. hotel occupancy fell to a three-week low the week of August 16 to 22, according to the latest data from STR.

Compared to the same week in 2019, hotels in the U.S. reported 48.8 percent occupancy, down 30.3 percent (and down from 50.2 percent the week previous). Average daily rate was $100.08, down 22.7 percent year over year, and revenue per available room was $48.81, down 46.1 percent. 

Click here for all of Hotel Management's COVID-19 coverage

The previous week, the industry had reached 50 percent occupancy for the first time since mid-March. Lower occupancy came as U.S. room demand declined week over week for the first time since mid-April. Reflective of school openings and less vacation travel, the industry sold 492,000 fewer roomnights than the previous week, which represented a decrease of 2.7 percent. STR projects similar challenges with no corporate demand to replace leisure demand lost to the beginning of the school year.

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (41.8 percent) and ADR ($99.11) than all other markets. 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (61.2 percent). 

Three additional markets reached or surpassed 50 percent occupancy: San Diego (54.1 percent), Los Angeles/Long Beach, (54 percent) and Detroit (50.3 percent).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (26.5 percent), and Orlando (29.3 percent).