Texans displaced by freezing temperatures and outages pushed the state’s occupancy to a 50-week high, according to an analysis by STR.
During the week of Feb. 14-20, Texas hotel occupancy reached 56.3 percent. That 50-week high in the metric contributed 0.9 percentage points of the 3-point gain in overall U.S. occupancy (48.1 percent) for the week. Texas’ occupancy level grew 9.4 percentage points over the previous week, which is the largest week-over-week occupancy increase for the state in the last year. Average daily rate rose 5.8 percent week over week, which was Texas’ largest gain in the metric since the week of New Year’s.
“Texas hotels are no stranger to housing displaced guests during a pandemic,” said Isaac Collazo, STR’s VP of analytics. “Similar to what we saw with Hurricane Laura, there was increased hotel demand for most markets because there wasn’t a great deal of business to lose ahead of the storm. We would have likely seen higher hotel performance across the state had hotels not experienced similar power and water loss as homes, in addition to the limited number of rooms available in some hotels due to reduced staffing as a result of the pandemic.”
Related: Hurricane Laura drives occupancy spike in Texas, Louisiana
“Fortunately, we have seen Texas hotel occupancy trending slowly upward in five of the past seven weeks. Different from the impact of Hurricane Laura, we expect performance to continue on this course due to increased demand from insurance adjusters and displaced residents, as water damage from frozen pipes still remains in many homes and businesses throughout the state.”
Top Markets
Among STR-defined markets in Texas, McAllen/Brownsville reported the highest occupancy level (72.3 percent) and was among the top 10 highest occupancy markets in the U.S. Fort Worth/Arlington saw the second-highest occupancy level (62.4 percent), followed by Texas West (60 percent).
Texas East (+6.6 percent), Texas South (+2.4 percent) and McAllen/Brownsville (+1.2 percent) were the only markets to see a year-over-year increase in the metric. However, all Texas markets, except Texas North, saw a week-over-week lift in occupancy.
Each market saw year-over-year decreases in ADR, while McAllen/Brownsville was the only market to register a year-over-year increase (+1.1 percent) in revenue per available room.