STR: Las Vegas ADR to reach record high for Super Bowl weekend

The Las Vegas hotel average daily rate is forecasted to reach $573 for the week of Feb. 9-11, the highest level for any Super Bowl weekend on record, according to STR.

The market is projected for a Friday-through-Sunday night occupancy of 87.9 percent. That level combined with an ADR of $573 would result in revenue per available room of $504. For comparison, the Formula One Vegas Grand Prix that took place in November 2023 produced an actualized ADR of $502, netting a RevPAR of $390 over the Thursday-through-Saturday period.

“The Super Bowl’s unique volume of demand, driven by not only the game but the lead-up festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices,” Chris Klauda, STR’s senior director of market insights, said in a statement. “While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVII will spread to areas well beyond the Strip.”

Miami (2020) holds the record for the highest Super Bowl ADR and RevPAR level. A significant difference between the two destinations is size, as Las Vegas, the largest market in the U.S. (393 hotels accounting for 172,707 rooms), is well over twice the size of the Miami in terms of rooms inventory.