STR: Preholiday occupancy continues decline

Tampa skyline
Tampa/St. Petersburg, Fla., (50.4 percent) was the only top 25 market to reach or surpass 50 percent occupancy for the week. Photo credit: Pixabay / skeeze(Photo by skeeze from Pixabay)

U.S. weekly hotel occupancy has continued to slip further from previous weeks, according to the latest data from STR. For the week of Nov. 15–21, occupancy dropped to 41.2 percent, down 32.6 percent from the comparable week in 2019 and down from the three preceding weeks, which had occupancy levels of 43.2 percent, 44.4 percent and 44.1 percent.

Average daily rate reached $88.54, down 29 percent from 2019, and revenue per available room reached $36.45, down 52.2 percent from the year before. 

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (37.8 percent) but higher ADR ($94.21) than all other markets.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Tampa/St. Petersburg, Fla., (50.4 percent) was the only top 25 market to reach or surpass 50 percent occupancy. Markets with the lowest occupancy levels for the week included Oahu Island in Hawaii (22.9 percent) and Chicago (26.6 percent).