STR: Spring break end drives occupancy drop in U.S hotels

Boston hotels reported 40 percent occupancy for the week ending April 17. Photo credit: Sean Pavone/Getty Images via Newscred (Boston, Massachusetts)

During the week ending April 17, U.S. weekly hotel occupancy fell 2.6 percentage points from the previous week, according to STR. For the week of April 11-17, occupancy was 57.3 percent using the standard methodology and 54.4 percent on a total-room-inventory basis, which accounts for temporarily closed hotels. 

Average daily rate was $107.16 and revenue per available room was $61.37. Room demand remained above 21 million for a fifth consecutive week. 

Following the end of spring break, weekly demand fell back below the 22 million mark and occupancy dipped to its lowest level since mid-March. The ADR level was also $5 less after two straight weeks above $112. 

While demand was on the decline, hotels continued to make recovery progress as more than half of all hotels continued to report occupancy above 60 percent for a fifth straight week, according to STR. While there was an uptick in those with occupancy below 30 percent, the increase was very slight. For the week ending April 10, 2,964 participating hotels reported occupancy below 30 percent. During the most recent week, 3,105 hotels saw their occupancy dip below that threshold. Of those with occupancy below 30 percent this week, more than half have been in that category for the past five weeks.

Top Markets

After elevated performance throughout the spring-break period, Florida saw its largest week-to-week decline in occupancy (8 points) since early January. Most Florida markets that were trending above corresponding weeks from 2019 fell back when using that same comparison. Even with the decrease, Florida’s room demand remained above 2 million for the week, which ranked second behind Texas. While Texas also saw a drop in demand, its decrease was negligible with occupancy nearly flat compared with the previous week. California was the only other state to have room demand above 2 million for the week. 

Among the top 25 markets, Tampa (77.7 percent) and Miami (73.8 percent) experienced the highest occupancy levels. The lowest top 25 occupancy levels came in Boston (40 percent) and San Francisco/San Mateo (41.1 percent). 

Aggregate data for the top 25 markets showed slightly lower occupancy (55.4 percent) but higher ADR ($115.74) than all other markets.