STR: U.S. hotel occupancy drops back to summer levels

Atlanta was one of two major markets that reached or surpassed 50 percent occupancy during the week of Oct. 25-31. Photo credit: Pixabay/Paul Brennan (skyline)

U.S. weekly hotel occupancy at the end of October was the lowest for any week since late June, according to the latest data from STR.

For the week of Oct. 25-31, occupancy reached 44.4 percent, down 29 percent compared to the same week in 2019. Average daily rate reached $91.56, down 27.4 percent year over year, while revenue per available room reached $40.70, down 48.4 percent.

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With rising COVID-19 case numbers and less leisure travel, the U.S. saw a second consecutive week with fewer hotel guests. During Oct. 25-31, room demand fell 1.3 million from the previous week, leading to the country’s lowest occupancy level (44.4 percent) since the week of June 14-20.

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (41 percent) but higher ADR ($96.91) than all other markets. Only two of those major markets reached or surpassed 50 percent occupancy: Atlanta (53 percent) and New Orleans (52.9 percent). Norfolk/Virginia Beach, Va., dropped below the 50 percent occupancy level for the first week since May 31-June 6.

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.8 percent), and Minneapolis/St. Paul/Wisconsin (30.7 percent).