U.S. weekly hotel occupancy at the end of October was the lowest for any week since late June, according to the latest data from STR.
For the week of Oct. 25-31, occupancy reached 44.4 percent, down 29 percent compared to the same week in 2019. Average daily rate reached $91.56, down 27.4 percent year over year, while revenue per available room reached $40.70, down 48.4 percent.
With rising COVID-19 case numbers and less leisure travel, the U.S. saw a second consecutive week with fewer hotel guests. During Oct. 25-31, room demand fell 1.3 million from the previous week, leading to the country’s lowest occupancy level (44.4 percent) since the week of June 14-20.
Aggregate data for the top 25 markets showed lower occupancy (41 percent) but higher ADR ($96.91) than all other markets. Only two of those major markets reached or surpassed 50 percent occupancy: Atlanta (53 percent) and New Orleans (52.9 percent). Norfolk/Virginia Beach, Va., dropped below the 50 percent occupancy level for the first week since May 31-June 6.
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.8 percent), and Minneapolis/St. Paul/Wisconsin (30.7 percent).