STR: U.S. weekly occupancy improves after winter downturn

Hotels in the Florida Keys reached 93.5 percent occupancy for the week of Feb. 14-20. Photo credit: Hilton (DoubleTree Resort by Hilton Hotel Grand Key - Key West)

U.S. weekly hotel occupancy reached its highest level since late October, according to STR's latest data through Feb. 20.  

For the week of Feb. 14-20, occupancy dropped 23.8 percent to 48.1 percent compared to the same week in 2020, while average daily rate dropped 22.1 percent to $101.57. Revenue per available room reached $48.82, down 40.6 percent year over year.

Top Markets

Popular leisure markets in Florida, with leftover demand from the long holiday weekend, posted the week’s highest levels. Among STR-defined markets, the Florida Keys reached 93.5 percent occupancy, followed by Fort Lauderdale (80.1 percent). Miami saw the highest occupancy (75.8 percent) among the top 25 markets.

Additionally, displaced Texans pushed week-over-week occupancy gains across STR-defined markets in the state. Texas’ occupancy added almost a point to overall U.S. occupancy for the week.

Top 25 markets with the lowest occupancy levels for the week included Minneapolis (32 percent) and Oahu Island, Hawaii (32.8 percent).

Aggregate data for the top 25 markets showed slightly lower occupancy (47 percent) but higher ADR ($107.07) than all other markets.