STR: U.S. hotel occupancy, rate, revenue continue decline

U.S. hotel performance is continuing the trend of week-over-week declines, according to STR's latest data. For the week of Aug. 22–28, occupancy reached 61 percent, down 8.4 percent from the comparable week in 2019 and down from 63.7 percent the previous week. Average daily rate was $131.91, up 3.2 percent from 2019 but down 2.84 percent from the week before, while revenue per available room was $80.53, down 5.5 percent from 2019 and 6.83 percent from the previous week. 

Performance continues to reflect seasonality as well as the pandemic situation. Additionally, while data for Aug. 27-28 showed a preliminary demand shift in the Gulf region, the impact of Hurricane Ida is expected to be more significant in future weeks of data. STR will provide Hurricane Ida analysis in the coming weeks.

Top Markets

Among the top 25 markets, Norfolk/Virginia Beach, Va., recorded the highest occupancy (up 2.8 percent to 71.4 percent) and RevPAR (up 21.1 percent to $106.68) increases over 2019.

San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019, declining 43.2 percent to 50.3 percent.

Miami reported the largest ADR increase over 2019, up 27.5 percent to $173.61.

The largest RevPAR deficits were in San Francisco/San Mateo (down 65.6 percent to $81.15) and New Orleans (down 46.5 percent to $37.96).