STR: U.S. occupancy down, ADR up from previous weeks

U.S. hotel occupancy dipped while average daily rate was up from previous weeks and the comparable period in 2019, according to STR‘s latest data. For the week of June 27 through July 3, occupancy reached 65.4 percent, down 0.1 percent from the comparable week in 2019. ADR was $135.35, up 5.8 percent from 2019, while revenue per available room reached $88.51, up 5.7 percent.

While occupancy was down because of the holiday week, overall comparisons were more favorable because of low performance during the corresponding week from 2019. That week in 2019 was lower due to the 4th of July falling on a Thursday.

Top Markets

Among the top 25 markets, Phoenix (up 14 percent to 60.2 percent) and Detroit (up 13.1 percent to 64.4 percent) saw the only double-digit occupancy increases over 2019. San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (down 32 percent to 50.9 percent). 

Miami reported the largest ADR increase over 2019 (up 35.1 percent to $219.60), while Phoenix saw the highest jump in RevPAR (up 43.1 percent to $66.11). The largest RevPAR drops were in New Orleans (down 45.3 percent to $66.48) and San Francisco/San Mateo (down 39.6 percent to $80.13).