At the AAHOA conference in Dallas, Wyndham Hotels & Resorts announced its new Microtel Lift Incentive Program.
The program supports Microtel by Wyndham owners based in the U.S. by offering forgivable note funding of up to $2,000 per room from Wyndham to supplement franchisees' investment in hotel renovations that reflect elements of the brand's new Moda prototype.
"Wyndham Hotels & Resorts remains strongly committed to helping owners improve the quality and performance of their hotels, increase their guests' satisfaction, and best position their business for ultimate success," said Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. "We know renovation projects play a critical role in that journey, as proven by the success our owners have seen from other brand renovation programs over the last several years, including the highly successful LQUp and Super 8 Innov8te Programs. This significant investment will help accelerate the adoption of new design standards for Microtel by Wyndham and bring important elements of Microtel's Moda design to more destinations, reaching more everyday travelers."
Microtel's Lift Incentive Program follows in the footsteps of last year’s La Quinta's LQUp Incentive Program that facilitates comprehensive upgrades to the hotel exterior, signage, public spaces, guestrooms, fitness center and breakfast options. All renovations reflect La Quinta's Del Sol design, which was created with the objective to maximize revenue-per-square-foot while maintaining a competitive cost per key.
Through the LQUp Incentive Program, qualified La Quinta by Wyndham franchisees in the U.S. have received forgivable note funding of $2,000 per room to supplement their investment in hotel renovations. More than 80 properties have already completed renovations as part of this program, including properties in Dallas and Odessa, Texas; Salem, Ore.; St. Petersburg and Tampa, Fla.; Phoenix, Ariz.; Clovis, N.M.; and Las Vegas, Nev. Hotels that have completed an LQUp renovation have, on average, seen increases in RevPAR since completing their renovations. In addition to the sites that have completed LQUp renovations, more than 100 hotels are currently undergoing renovations under the program.
The company has committed to investing $40 million in the two initiatives over the next three years.
Wyndham has approximately 9,000 hotels across nearly 95 countries.