AccorHotels says 'Hi' to Greet

AccorHotels is poised to launch another brand this summer. Image credit: AccorHotels

According to French paper Le Figaro, Paris-based AccorHotels is poised to launch Greet—its 34th brand— this summer, bringing independent hotels with 50 to 70 rooms under its umbrella. The brand reportedly will require minimal standardization, but will incorporate "vintage" accents, e.g., turning old refrigerators into guestroom wardrobes, the paper noted. 

The company has more than 4,600 hotels, resorts and residences across 100 countries. Last year, it expanded its offering in the luxury lifestyle hospitality segment and its footprint in gateway cities across North America with the acquisition of a 50-percent stake in SBE Entertainment Group. At the time, Sébastien Bazin, chairman and CEO of AccorHotels, said the partnership “combines the best of both groups by offering all our guests new experiences and lifestyle concepts in the luxury segment. With SBE’s brand portfolio, AccorHotels is taking a significant step forward in its group’s expansion in the U.S.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.