AMResorts gains ground in Mexico

The former Grand Oasis Sens in Cancun will be rebranded as the 427-room Now Emerald Cancun. Photo credit: Grand Oasis Sens

AMResorts, an Apple Leisure Group-affiliated brand, has signed two resort brand management deals in Mexico in partnership with Oasis Hotels & Resorts, an international hotel group with properties throughout Mexico, the Caribbean and Europe. 

The deals expand AMResorts’ resort portfolio in the country, growing the Now Resorts & Spas’ brand footprint in Cancun and introducing Sunscape Resorts & Spas in Akumal.
The resorts are conversions of two existing resorts, which will undergo renovations and re-open under AMResorts’ brands on June 1. The former Grand Oasis Sens in Cancun will be rebranded as the 427-room Now Emerald Cancun. The second property, Grand Oasis Tulum, will reopen as Sunscape Akumal Beach Resort & Spa, the first hotel for the brand in the area. The property will have 360 rooms.

Javier Coll, EVP/chief strategy officer of ALG, noted, “As the market cycle continues to turn, now is the time for owners wanting to ensure future stability for their assets and capitalize on their investments to align with the right partner who can help them weather the cyclical nature of the hospitality industry.”

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AMResorts continues to expand in Mexico, with properties slated to open in the country later this year beginning with Now Natura Riviera Cancun, and more properties scheduled to make their debut in 2020.