Choice Hotels International's The Ascend Hotel Collection has added three new properties to its portfolio: The Harborview in Port Washington, Wis.; The Crossroads Hotel–Newburgh in Newburgh, N.Y.; and the 17 West Hotel in Tulsa, Okla.
"Consumer travel preferences have evolved. Rather than bank away annual vacation days for a single holiday, travelers are increasingly taking advantage of opportunities to extend weekend trips and enjoy the flexibility of working remotely," said Janis Cannon, SVP, upscale brands, Choice Hotels, in a statement. "With more than 200 distinct locations nationwide, Ascend hotels provide ideal accommodations for any getaway. Curious travelers looking for their next adventure aren't the only ones turning to the Ascend brand. New and existing Choice owners alike seek Ascend membership to better position their outstanding upscale properties in guests' favorite markets while tapping into the brand's core philosophy of providing unforgettable experiences."
Features of the brand's newest hotels, include:
- The Harborview: Situated on Lake Michigan and 30 minutes from downtown Milwaukee, the 93-room Harborview hotel has an onsite restaurant and bar, the Beacon. The hotel is owned by Eric Lund and is managed by S&L Hospitality.
- The Crossroads Hotel – Newburgh: Two hours from downtown Manhattan in the Hudson Valley, the 124-room Crossroads Hotel connects travelers to the area's top vineyards, orchards and outdoor attractions, including Hudson Highlands State Park, Storm King State Park, Woodbury Common Premium Outlets and Legoland. The hotel is owned by Aims Newburgh Management.
- 17 West Hotel: The 220-room 17 West Hotel has the Boulder Grill onsite and is close to the BOK Center, Tulsa Performing Arts Center, Oklahoma Jazz Hall of Fame and the nearby Blue Dome District. The hotel is owned by OHT IV and managed by O'Reilly Hospitality Management, which also has ownership interest in the Yellowstone Valley Lodge, an Ascend Collection member, as well as five Cambria hotels.
In the coming months, Ascend also plans to open hotels in more popular destinations, including Orlando and Las Vegas.