Europe's hotels report upticks in occupancy, revenue: STR

Israel’s hotel market is expected to see a second year of strong growth in 2018 as visitor numbers to the country continue to rise.
Hotels in Tel Aviv, like the Setai, posted occupancy growth of 7.5 percent. Photo credit: Setai

August was a good month for Europe’s hotel industry with positive results across the three key performance metrics, according to the latest data from STR.

Year over year, across the region as a whole, occupancy was up 0.4 percent to 77.7 percent while average daily rate improved 1 percent to €118.70. Revenue per available room grew 1.4 percent to €92.25.

The rebound continues in Athens, Greece, with occupancy up 10.7 percent to 81.4 percent, ADR is up 23.4 percent to €160.22 and RevPAR is up 36.6 percent to €130.41. The absolute levels for each of the three key performance metrics were the highest for an August in Athens since 2004, STR analysts noted, adding a rise in popularity among U.S. and Asian travelers, along with new non-stop airline routes, have helped demand in the market. Overall, the summer months in Athens have been particularly strong compared to recent years, STR noted.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


In Tel Aviv, Israel, occupancy was up 7.5 percent to 73.9 percent, but ADR dropped 2.6 percent to ILS954.83 year over year. Still, RevPAR improved 4.7 percent to ILS705.47 for the month and STR's analysts reported the absolute occupancy and RevPAR levels were the highest for an August in Tel Aviv since 2015. At the same time, demand grew 8.8 percent for the month, significantly surpassing the city's supply growth (1.2 percent) in year-over-year comparisons. 

Suggested Articles

Englender, managing director at the FF&E and OS&E procurement firm, talked about how his company is evolving in the midst of the pandemic.

The company will introduce the antimicrobial and antiviral Surface-Guard Technology on select Sealy products beginning in early 2021. 

The first HospitalityVIEW meeting reached a consensus that technology innovation will be a driving force to lead the industry out of the downturn.