Europe's hotels report overall gains for October

Four Seasons Madrid
Four Seasons Madrid. Photo credit: Four Seasons Hotels and Resorts

Europe’s hotel industry reported positive results in the three key performance metrics last month, according to data from STR.

Overall, occupancy increased 2.4 percent to 77.4 percent from October 2017 to 2018, while ADR jumped 6 percent to €116.15 and RevPAR grew 8.6 percent to €89.89. 

Despite concerns of a downturn in Spain's tourism sector, Madrid's occupancy jumped 5.6 percent to 85.7 percent year-over-year, while ADR grew an impressive 17.9 percent to €138.88. RevPAR, meanwhile, increased 24.5 percent to €119.07, and the absolute RevPAR level was the highest for any month in STR’s Madrid database. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


STR analysts attribute a 7.4 percent jump in demand (room nights sold) to the CPhI Worldwide pharmaceutical conference (which ran October 9-11) as well as the overall health of the market.   

In the Netherlands, Amsterdam also had a healthy month in spite of occupancy falling (-1.4 percent) to 84.9 percent year-over-year. ADR grew 3.2 percent to €158.87, while RevPAR rose 1.8 percent to €134.96. 

STR analysts attribute Amsterdam's strong performance to multiple events held in October: Helitech International (October 16-18), the Offshore Energy Exhibition & Conference (October 22-24) and the Amsterdam Dance Event (October 17-21).

Suggested Articles

The online event consolidated five in-person events into the two-day Hotec Global virtual conference.

A growing percentage of Best Western's pipeline is in the boutique sector, and the company sees opportunities for further growth.

The November edition of PwC’s "U.S. Hospitality Directions" suggests the second half of 2021 may bring some recovery for the industry.