Germany's Deutsche Hospitality gets fourth brand in Austria

The spa on the hotel's seventh floor opens out onto a roof terrace with views over Vienna. Photo credit: Deutsche Hospitality

The first Maxx by Steigenberger in Austria opened last week, making Vienna the first city in which Germany's Deutsche Hospitality has a four-brand presence. The Maxx by Steigenberger Vienna, Steigenberger Hotel Herrenhof and the IntercityHotel Wien will be joined by Jaz in the City Vienna in early summer 2020. 

“Establishing one of the first Maxx Hotels in Vienna was something that was very close to our hearts from the very outset,” said Deutsche Hospitality’s CEO Thomas Willms in a statement. “Vienna is one of Europe’s top locations when it comes to quality of life, internationality and tourism.”

The hotel’s building dates back to 2013, when it originally opened under the Falkensteiner Hotels & Residences brand until the Falkensteiner Hotel Group decided to divest itself of the property as part of plans to focus more closely on leisure, and pursue new expansion projects in Italy.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

The new hotel is operated by the Feuring Group. “We are very pleased that we have been able to implement a further successful project in the form of the new Maxx by Steigenberger Vienna as part of our long-standing collaboration with Steigenberger,” said Matthias Lowin, managing director of Feuring Hotelconsulting. “We are excited about what the future holds for both companies and are sure that we will continue to work together in a spirit of partnership. Vienna is an extremely interesting location for us, and we believe that there is considerable potential here.”

Located at Margaretengürtel 142 in the city’s fifth district within the direct vicinity of Margaretengürtel underground station and the Raimund Theatre, the hotel has 195 rooms, including 21 suites, a restaurant and bar, a conference area, a spa and gym.

The building is the work of the British architect David Chipperfield. Fixtures and fittings are by the South Tyrol-based architect and designer Matteo Thun, who also is responsible for the entire interior. Deutsche Hospitality will operate the hotel under an international management agreement.

Maxx by Steigenberger was launched under the umbrella of the Deutsche Hospitality brand family in the early summer of 2018. In January, Deutsche Hospitality also acquired the economy brand Zleep. The very first Maxx by Steigenberger opened in Bad Honnef in Germany this past November. The brand is meant to be flexible regarding architecture, which the company hopes will give it “plenty of scope for growth” with developers.