Hard Rock, Steinhauer Properties to develop Hard Rock Long Beach

Hard Rock International, in partnership with Steinhauer Properties, plans to develop the Hard Rock Hotel Long Beach, the first new-build, full-service hotel built in Long Beach, Calif. in 30 years and the first new Hard Rock Hotel property in Southern California in almost a decade. Set to begin construction in summer 2024 with plans to open in spring 2027, this upscale property will be an entertainment destination set in the heart of downtown Long Beach, adjacent to the convention center, according to the Hard Rock International.

"We're grateful to Mayor Rex Richardson, the City Council and our partners for welcoming Hard Rock's unique brand of hospitality and entertainment to the City of Long Beach," Hard Rock COO Jon Lucas said in a statement. "We are really excited about expanding our award-winning hotel portfolio on the West Coast."

Located halfway between Los Angeles and Newport Beach, the new Hard Rock Hotel Long Beach is set to stand at 31 stories with easy accessibility to the mainstay attractions of the area such as Alamitos Beach, Shoreline Village, Long Beach Cruise Terminal and the Aquarium of the Pacific. The property will have approximately 427 rooms and suites, including a Rock Star Suite, along with what will be the tallest open rooftop bar on the Southern California coast featuring 360-degree views. 

There will be a wide range of amenities including an outdoor swimming pool with an amenities deck offering views of the Pacific Ocean, a Body Rock Fitness Studio, two on-site restaurant options, and a Rock Shop, with Hard Rock's merchandise and other unique items. The new property will also feature a "speakeasy" with an intimate concert hall offering seating for approximately 250 patrons.

"With the Hard Rock brand consistently elevating and expanding its upscale entertainment offerings, we're thrilled to be a part of this amazing venture in Long Beach," said Greg Steinhauer, president of Steinhauer Properties. "We're proud to have the opportunity to create a unique and dynamic asset in this beautiful coastal city that reflects the incredible energy of this diverse community that is sure to attract visitors from around the world."

The new development is expected to create approximately 3,600 jobs, many being sourced through unions, according to the Hard Rock. Approximately 3,100 positions will be created throughout the construction starting next summer, and approximately 500 permanent positions will be available once operations begin at the property in the spring of 2027.