Highland Group: Extended-stay market ‘far larger’ than expected

My Place Watertown
The extended-stay hotel market encompasses numerous brands, including My Place Hotels, which recently opened the My Place Watertown (S.D.). Photo credit: My Place Hotels of America

Extended-stay demand in traditional hotels is 40 percent greater than in bona fide extended-stay hotels, according to The Highland Group and Kalibri Labs.

For the 12-month period ending in June, the two groups found traditional hotels in the United States accommodated 71 million room nights from guests staying seven nights or longer, while extended-stay hotels only recorded 50 million corresponding room nights.

The disparity in guest paid room revenue was even starker. Extended-stay guests staying at traditional hotels spent $8.2 billion, while those at extended-stay hotels spent $4.6 billion.

Related Story: Extended-stay development booms as demand grows

Nationally, the share of extended-stay demand in extended-stay hotels is 48 percent. In traditional hotels, extended-stay demand is 12 percent; however, there are 10 times as many rooms compared to extended-stay hotels.

“For the first time we have reliable empirical data on the size of the extended-stay market in hotels and it is far larger than we expected,” stated Mark Skinner, partner at The Highland Group.

Extended-Stay Occupancy and Supply

According to an earlier report released by The Highland Group, extended-stay occupancy in Q2 stood at its highest level ever recorded for that quarter—79.9 percent. Comparatively, STR reported U.S. hotel occupancy to be 70 percent overall during that same period.

For first half overall, however, extended-stay occupancy dipped 0.1 percent compared to the same period in 2018. The Highland Group attributed this to economy- and upscale-segment demand growth lagging changes in supply.

By mid-year, extended-stay supply stood at 485,608 rooms, a 5.6 percent year-over-year increase, according to The Highland Group. The 25,731 net change in new rooms stands in contrast to the more than 29,000-room increases recorded in both the preceding 12-month periods.