Hihotels by Hospitality International has formed an advisory council. The group is comprised of five franchisees, a vendor representative and President and CEO Chris Guimbellot, representing the corporate team.
The advisory council will meet once a quarter, starting March 31, via videoconference to help shape the future direction of the franchise system. In addition to soliciting feedback on current initiatives, the council will discuss and take a proactive stance on hot button issues currently facing the industry.
“Launching the advisory council is another important step in attaining our goal of becoming the best choice for economy hotel franchising," Guimbellot said in a statement. "We will be relying on the council’s input and ideas on hihotels programs and initiatives, as well as ways to maximize franchisees’ ROI potential. I can’t wait to get started."
Hihotels' advisory council members are:
- Jill Atfield, owner, Highland Hills Cabins - Master Hosts Resort, Boone, N.C.
- Laurie Bechler, area VP and GM, Sabre Hospitality Solutions
- Chris Guimbellot, president and CEO, hihotels by Hospitality International
- Mayur Mahant, owner, Scottish Inns & Suites, Houston
- Jaimesh Patel, owner, Red Carpet Inn, Gibbstown, N.J.
- Pravin Patel, owner, Scottish Inns, Sturbridge, Mass.
- Tejal Patel, owner, Scottish Inns & Suites, Hitchcock, Texas