Interstate launches Intrigue Hotels & Resorts lifestyle management division

The Bourbon Orleans Hotel is an independent property managed by Interstate.

Interstate Hotels & Resorts is launching a new lifestyle management division. Intrigue Hotels & Resorts by Interstate is expected to bring a “tech-centric, lifestyle-focused management psyche” to a independent and soft-branded properties including urban boutique hotels, upscale restaurants, spa retreats and international properties.

According to a statement from the company, Intrigue by Interstate aims to be a technology-focused management platform with a “proprietary suite of tools” to yield increased revenue contributions and better cost-savings to improve overall operating margins. The division’s central reservation system is integrated with a consolidated revenue management platform that the company claims is uniquely designed for its independent hotels. The division will also have a new procurement program that lets properties “benefit from the economies of scale that Interstate delivers through its expansive buying power.”

“We anticipate strong future momentum, especially in urban and gateway markets such as New York City, Chicago, Miami and Los Angeles,” Leslie Ng, the company’s chief investment officer, said in a statement.

Intrigue will have a dedicated management team that specializes in independent, non-branded or soft-branded hotels, and will be headed by hospitality veteran Brian Sparacino. As SVP of Operations, Sparacino brings more than two decades of hospitality experience to Intrigue Hotels & Resorts. His past and present responsibilities with Interstate Hotels & Resorts include oversight of hotels and resorts residing in major gateway markets. Prior to joining Interstate, Brian held positions with Marriott, Starwood and Trump Hotels and Resorts.

“With a separate, specialized operating division dedicated to carefully curating an unparalleled guest experience for our independent properties, Interstate can lead this rapidly growing segment by blending our traditional hotelier experience with a new paradigm for lifestyle property management,” Sparacino said.

The leadership team for Intrigue Hotels & Resorts will be based in Arlington, Va. and New York City.