Marriott expands homesharing program in Europe

Tribute Portfolio Homes extends to Paris, now including this three-bedroom Parisian atelier in the 7th Arrondissement.
Photo credit: Marriott International

In another sign of how Airbnb has affected the the hospitality sector, Marriott International has announced plans to expand its Tribute Portfolio Homes homesharing program beyond London to include Paris, Rome and Lisbon. 

The hotel giant's homesharing network now includes more than 340 properties across four European markets. The expansion follows a five-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home-rental management company.

“Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker,” said Adam Malamut, chief customer experience officer for Marriott International, in a statement. “We are always innovating to meet the evolving needs of travelers, and expanding into homesharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

To expand the program, Marriott extended its collaboration with Hostmaker, which currently operates in the mentioned markets. All selected properties have at least one bedroom, full kitchens and in-unit laundry. Guests also have access to 24/7 support as well as an in-person welcome/check-in experience through Hostmaker.

The company's London pilot found that on average, guests stayed more than twice the typical hotel length of stay, and that most guests sought units such as those being offered.

More than 75 percent of guests staying at Tribute Portfolio Homes were traveling for leisure with friends and family or extending business travel to include their friends and family; overall, the pilot indicated Tribute Portfolio Homes resonated with loyalty members.

Homeowners for the listed cities can go to to learn about the consideration and listing process for Tribute Portfolio Homes.

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.