Dream Hotel Group is set to open the Dream Frisco, a boutique 200-key hotel, as part of the new Firefly Park mixed-use development in Frisco, Texas, 28 miles north of Dallas.
Led by Texas-based real estate and investment company Wilks Development, with masterplan design by UN Studio in collaboration with Sasaki Architects, the 200-room Dream Frisco hotel will have a rooftop pool deck and bar, fitness center, and four food and beverage venues including a signature restaurant, nightclub, social club and lobby bar.
Centrally located at the nexus of U.S. Highway 380 and the Dallas North Tollway, Dream Frisco will be the hospitality centerpiece of the new 230-acre Firefly Park. The project is scheduled to break ground in 2023 and the hotel is expected to open in 2026.
“Frisco is one of the fastest growing markets in Texas and the ideal destination to expand our Dream brand in the Lone Star State,” Dream Hotel Group CEO Jay Stein said in a statement. “We are fortunate to collaborate with visionary developers like Wilks Development who share our same big dreams and bold ambitions to grow and develop our brand in new and emerging markets across the country. Firefly Park is the future of North Dallas, and we are thrilled to be a part of it.”
Dream Frisco will anchor the Firefly Park development, which includes 4.75 million square feet of commercial office space, 2,200 residences along with townhomes, restaurants and 380,000-square-feet of high-end retail space, a planned music hall and outdoor amphitheater. The project will cover 230 acres and its public spaces will include a creek park and nature preserve with miles of hike-and-bike trails, multiple ponds and water features and several playground facilities.
“As one of the fastest growing cities in the United States, Frisco and the North Dallas area are full of residents looking for new experiences and vibrant food and beverage," said Ariel Sanett, VP of development at Dream Hotel Group, who led the deal. "Dream Frisco will offer ... a design focused lifestyle hotel, world-class food and beverage, entertainment and unparalleled programming. We look forward to expanding our reach to this dynamic city.”