STR: Europe revenue, ADR up for April, but occupancy falls

Radisson Red Vienna
Radisson Hospitality AB is slated to open the Radisson Red Vienna in Austria's capital in 2021. Photo credit: Radisson Hotel Group

Europe’s hotel industry reported mostly positive results in the three key performance metrics in April, according to the latest data from STR.

Year over year, occupancy fell 0.3 percent to 72 percent, while average daily rate (ADR) increased 3.3 percent to €110.09. Revenue per available room (RevPAR) grew 3 percent to €79.29.

In Vienna, Austria, occupancy was up 4.8 percent to 84.6 percent, ADR grew 20.7 percent to €116.15 and RevPAR increased 26.5 percent to €98.29.

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The absolute occupancy, ADR and RevPAR levels were the highest for any April in STR’s Vienna database. STR analysts attribute a 6.2 percent rise in demand (room nights sold) to multiple events hosted in the market, such as the European Congress on Leukemia (April 4-5 ) and the EGU General Assembly 2019 (April 7-12).

Bucharest, Romania, also had a good month, with occupancy up 1 percent to 71.3 percent, ADR up 14.5 percent to RON414.92 and RevPAR growing 15.7 percent to RON295.98. 

STR analysts tied the performance to several events related to Romania’s EU Council presidency, including the Ministerial conference “Sustainable Tourism – Common Policies of EU Member States” (April 1-4), which led to a 141.5 percent rise in RevPAR on April 4.  

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