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TWA Hotel to monetize tarmac with ice rink

The 512-room TWA Hotel at New York City’s John F. Kennedy International Airport revealed plans to open a 56-by-44-foot Runway Rink on the tarmac outside the hotel. To be located near the property’s airplane-turned-cocktail lounge, the rink will be the centerpiece of the hotel’s holiday decorations, which will also include a light display and a tree.

The ice rink will operate seven days a week from Nov. 30 through the end of February, charging $15 for admission ($10 for kids under 12) and $10 for ice skate rentals ($8 for kids under 12). It will also host skating shows. Winter accessories such as knit hats and scarves will be sold at the rink. Ice Rink Events will install and manage the Runway Rink.

“Normally, when you hear about ice at the airport, it’s not good news,” said Tyler Morse, CEO and managing partner of MCR, the owner and operator of the TWA Hotel. “But in this case, people can get excited about a frozen tarmac at JFK—we’re creating the Rockefeller Center of Queens.”

The TWA Hotel, the only hotel on the airport’s grounds, is an adaptive reuse of the Trans World Airlines Flight Center. Opened this May, it includes 50,000 square feet of meeting and event space, a rooftop infinity pool, a café, a cocktail bar, grab-and-go dining, a coffee bar, a 10,000-square-foot fitness center, a TWA museum and a TWA shop.