Uniting brands, Accor brings MGallery to North America

Paris-based Accor has added 21c Museum Hotels to the MGallery Hotel Collection, simultaneously bringing the MGallery brand into North America.

The 21c Museum Hotels/MGallery brand will combine art with  boutique hotels and chef-driven restaurants in 26 countries. 
 
According to Yohan Amiot, VP/brand management, MGallery, the combined brand would promote "accessible, unexpected and innovative arts, cultural and culinary experiences for guests and locals alike, globally connected to contemporary culture, yet firmly rooted within each local community. The 21c brand is the perfect complement to MGallery’s concept of bespoke, creative hospitality for lovers of travel, the arts and immersive experiences." 
 
21c Museum Hotels/MGallery currently includes eight U.S. properties in Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City. Additional projects are in development in Chicago (slated for debut later this year) and Des Moines, as well as an adaptive reuse of a YMCA building in St. Louis in 2020.

“We are embarking upon an exciting period of growth for 21c Museum Hotels and the MGallery Hotel Collection,” said Chris Cahill, deputy CEO, Accor. “Marrying 21c’s exceptional and distinctive brand with the influence of the MGallery Collection and strength of Accor’s global platform deepens the full range of unparalleled experiences available to our guests. The official North American introduction of the MGallery brand marks the continued expansion of our lifestyle ‘boutique’ footprint.”