Wyndham Hotels & Resorts has launched the “Women Own the Room” program, designed to advance and empower female entrepreneurs who are interested in hotel ownership.
The program is intended to help overcome common barriers women face in hotel development and to help them effectively open and run their hotels.
Starting this fall, Wyndham will launch a series of events with topics to include:
- Why the time is right for women to get into hotel development
- How to select sites and perform feasibility assessments
- Guidance and tips on securing financing for your hotel
- Personal stories of female hotel developers that successfully broke the mold
Together with these educational and networking events and a commitment to use its balance sheet to support women hotel owners, Wyndham is also launching a development incentive program that will provide financing as well as complimentary or expanded first-year operating services to support hotels developed by women.
“Wyndham is ... committed to helping female owners secure financing through our network of debt and equity partners and will continue to explore and implement new and creative ways to support female hoteliers through the use of our balance sheet,” said Michele Allen, CFO, Wyndham Hotels & Resorts.
“Introducing more women entrepreneurs to hotel ownership is great for women, and great for our industry. Our industry is stronger with a variety of people that bring varying backgrounds and points of view. Programs like this move the industry forward,” said Rosanna Maietta, president & CEO, American Hotel and Lodging Foundation.