Dublin's Dalata to rebrand Hotel La Tour in Birmingham under Clayton brand

Hotel La Tour, Birmingham, UK

Dublin-based Dalata Hotel Group has set plans to rebrand the newly acquired Hotel La Tour in Birmingham. The city center hotel, which the group purchased for £31 million, will operate under the Clayton brand by the end of 2017, Birmingham Post reported.
  
Dalata currently has some presence in the UK, but Hotel La Tour will be its first property in the Midlands. Opened on Park Street in 2012, the hotel has 174 guestrooms, a gym, a conference and event space and Mr. White's English Chophouse operated by TV chef Marco Pierre White. Dalata has planned to add more guestrooms to the existing property. The hotel is near the location of the new HS2 high-speed rail terminal, which is set to open in 2026. 

Dermot Crowley, DCE of business development and finance with Dalata, said in a statement, "The acquisition is consistent with our stated strategy of rolling out both our Maldron and Clayton hotel brands across the larger UK cities."

Property consultancy JLL advised Hotel La Tour's previous owner on the transaction. Gavin Wright, director of hotels and hospitality at JLL, told Birmingham Post, "This transaction represents the largest hotel transaction in Birmingham this year both in terms of lot size and price per room. The Birmingham hotel sector saw its most successful year in 2016 and projects such as the proposed £50 billion HS2 development are making the city an attractive place to invest."

FREE HOTEL MANAGEMENT NEWSLETTER

Like this story? Subscribe to Hotel Design!

Hospitality professionals turn to Hotel Design as their go-to news source for the latest products, projects, and trends for hotel interior designers and architects. Sign up today to get news and updates delivered to your inbox and read on the go.

Shoosmiths and Grant Thornton also advised Hotel La Tour's former owner on the deal while Squire Patton Boggs and KPMG advised Dalata.  

Suggested Articles

The Omni Viking Lakes Hotel will include several food-and-beverage venues, 35,000 square feet of meeting space and a spa.

The new appointments include two opening general managers and one managing director tasked with leading a 1,504-key hotel’s rebranding.

The new hotel is a mile from where the brand made its debut in London's Mayfair neighborhood 48 years ago.