How Korea’s modern aesthetic inspired redesign of JW Marriott Seoul

The JW Marriott Seoul, Marriott International’s first luxury property in South Korea, has reopened following an eight-month renovation. 

The 18-year-old hotel’s transformation incorporated contemporary design elements seen in Seoul. Located in the Gangnam district, JW Marriott Seoul is directly linked to Shinsegae Department store, the newly opened duty-free shop and three lines of Seoul Metro.

The hotel’s public spaces, designed by French interior designer Bruno Moinard of Agency 4BI, were inspired by Korea’s modern aesthetic and transformed to reflect a "warm and welcoming" look. Additionally, American design firm, Olson Kundig, channeled natural elements to refresh the property’s interiors. 

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For example, the property’s Japanese restaurant, Tamyura, designed by Casappo & Associates, uses earthy woods coupled with accents presented throughout the property’s other dining outlets, Flavors and Café One.

JW Marriott Seoul has 379 guestrooms, including two multi-level penthouses and 32 suites. South Korean interior design firm Kesson revamped each guestroom to embody a contemporary ambiance, using grey and taupe palettes accompanied by a photo wall that displays the art of local artist Seungsang Park.

JW Marriott Seoul has seven culinary outlets, including: The Margaux Grill, Tamayura, Flavors, The Lounge (located on the eighth floor), Mobo Bar and Café One.

Spanning three floors, JW Marriott Seoul’s new Fitness Club has an 85-meter (279 foot) jogging track, indoor golf zone, squash court, basketball court, swimming pool, scuba diving pool, jacuzzi, cabanas and sauna. Special areas are available for Ayurvedic remedies, meditation and healing.

JW Marriott Seoul has seven event venues totaling over 1,460 square meters (15,715 square feet) of floor space with a 766-square-meter (8,245 square foot) Grand Ballroom and six salons.

Photo credit: JW Marriott Seoul

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