Villa La Massa completes €1.5M restoration of 19th century farmhouse

Overlooking the Arno River and Chianti Valley, the Villa La Massa was built in the 16th century for a member of the Medici family. The property recently completed a full-scale restoration of a 19th-century farmhouse located on the grounds of the hotel. In-house designers worked under the guidance of local architects and artisans to infuse authentic Florentine elements while integrating modern technology. 

With the renovation, the property added Casa Colonica, a 6,500-square-foot farmhouse which dates back to the mid-1800s and is located in front of the Noble Villa. With this addition, the hotel’s total room count now totals to 41. Casa Colonica has four new suites (including a Junior Suite), each with private bathrooms. The building’s renovated kitchen uses wood, stone and ceramics to balance traditional and contemporary elements. The suite and junior suite on the ground floor may be connected and share a small garden.

The décor is classically Tuscan, and the furnishings are handcrafted by local artisans. The designers used authentic terracotta, decorated hand-carved woods, and custom-made 100 percent natural handmade silk rugs that match with the earth tones. The internal courtyard has wrought-iron chairs.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Stefano Venturi is the GM of Villa La Massa.

Photo credit: Villa La Massa

Suggested Articles

In-room entertainment has been evolving rapidly as technology changes the way travelers expect to be entertained.

The latest Cornell Hotel Sustainability Benchmarking Index, undertaken by Greenview, examined the industry’s consumption of energy, water and carbon. 

Guests at the Synergy Chelsea can scan a QR code on a Volara-powered Google Nest Hub to access menus for delivery from Butler Hospitality kitchens.