waldrop+nichols studio helms LaPlaya Beach & Golf Resort’s $8M renovation

The transformation will include new guestrooms in the Gulf Tower, a reinvigorated lobby, and a new look for its restaurant, BALEEN.

LaPlaya Beach & Golf Resort, a Noble House Resort located on the Naples beachfront, is undergoing an $8-million renovation to be completed in the autumn. Inspired by the natural elements surrounding the resort, the transformation will include new guestrooms in the Gulf Tower, a reinvigorated lobby, and a new look for its restaurant, Baleen. 

LaPlaya Beach & Golf Resort partnered with waldrop+nichols studio, a hospitality and interior architecture and design firm, to execute the resort’s renewal.

Located on a private six-acre beach alongside the Gulf of Mexico, LaPlaya Beach & Golf Resort has a beachside restaurant, spa, exclusive golf club, and waterfront views from each guestroom and suite.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


LaPlaya Beach & Golf Resort’s newly transformed lobby will reflect Naples’ flora and fauna with custom artwork of hibiscus flowers and monstera leaves by Lorne Progosh of Iconic Design Concepts. New terrazzo flooring will be accented with furnishings throughout the lobby, including custom chandeliers, decoratively painted console tables, wicker lounge seating, sculptural floor lamps by London artisan Taylor Llorente, accent tables by New York’s MMaterial, an Italian-crafted Paola Lenti area rug, and outdoor accent seating by Kettal from Barcelona.

The resort’s restaurant, Baleen, will get a four-foot wide sculpture reminiscent of a whale bone designed by Barcelona artist Sophie-Elizabeth Thompson.  The restaurant will also have new finishes of textural wicker, natural shell stone, and cerused oak paneling. 

Guests who choose to stay in the Gulf Tower, featuring views of the Gulf of Mexico and private balconies to view the Naples sunsets, will have oversized, organic patterned area rugs, four-poster beds with Floridian-patterned textiles, custom photography, and a canvas oil art collection.  Bathrooms will have new backlit vanity mirrors and silver trimmings throughout.

The current renovation is part of a property-wide refresh, as the resort recently completed a $6-million renovation of the Beach House, new sustainability initiatives and the introduction of a coffee bar in December 2016.  

The resort is owned by Pebblebrook Hotel Trust.