In this exclusive Hotel Management interview, Executive Editor Esther Hertzfeld speaks with David Pepper, Chief Development Officer at Choice Hotels, about the brand’s aggressive growth strategy across technology, loyalty, and development. Pepper shares how Choice’s proprietary tech stack—including an AI-powered revenue management system and a recently revamped website—has delivered measurable ROI for franchisees.
The conversation dives into the evolution of the Choice Privileges loyalty program, which now boasts 70M+ members and is driving longer guest stays and higher redemption revenue. He also highlights major gains in Extended Stay, where Choice dominates with 500 hotels and innovative tools like "Kitchen in a Box" conversions. On the Upscale front, Choice has rapidly expanded to over 110,000 rooms, including a 44% YoY increase.
With strategic investments across segments, including a refreshed Park Inn by Radisson, Pepper makes it clear: Choice Hotels is focused on long-term, franchisee-first growth.
Perfect for video audiences seeking insights into hotel development, tech innovation, and brand strategy.