In an exclusive HMTV interview, Actabl’s Chief Innovation Officer Jerimi Ford, explains how their business intelligence platform simplifies hotel operations by turning data into actionable insights. From labor management and capital budgeting to guest services, Actabl’s mobile and web applications empower hotel teams to focus on what truly matters—maximizing impact and increasing profitability. No more deciphering complex reports—Actabl ensures every action drives results in the hospitality industry.
Jerimi Ford:
My name is Jerimi Ford. I am the chief innovation officer for Actabl. We provide BI solutions so that we monitor all of their activities from payroll through operational budgeting and give them solutions to do that. We have a labor management solution so they can do benchmarking and comparisons and know if they're meeting their labor requirements and standards of their company. We have asset management and capital budgeting as well, and all the way down to guest messaging and guest-related services. We make it so people know what to do, when to do it, why to do it, how to do it, who should do it, and know that it was done and know the difference they made. So all of that being said is we make everything actionable.
So unlike a traditional dashboard or report where someone has to interpret it, the system is configured so that it tells them what they should be doing, and they know what the most impactful to their business is. So it makes it real easy. It's a mobile application, a web application, so whatever your job is in a hotel, you know what you should be working on to make the most impact and increase your profits at your property.
The data is absolutely 100 percent critical. The software works because of data, and companies in this day and age, they need data to make business decisions, and that's what this does because everything's aggregated into a single place for them. They know what is the most important thing they should be doing.