In recent years, the global hotel industry has experienced dramatic shifts in traveler demand, behavior and expectations. One clear trend that has emerged as a tangible alternative for travelers is the pronounced preference for extended-stay hotels. With the extended-stay sector set to command up to an impressive $18 billion in business revenues this year, it’s no exaggeration to say that this segment has not only outperformed its peers but is poised to drive even greater revenue through 2030.
Recognizing this blossoming demand trend and in response to an earnest call from its members, BWH Hotels has introduced its ace card in extended-stay lodging – the @HOME by Best Western brand. Upon consulting with dozens of industry veterans, this fresh entrant promises to redefine extended-stay while ensuring guests and hoteliers enjoy unparalleled value.
Standing Tall in the Segment
Distinguished by its ultra-modern, efficient design and flexibility for developers, @HOME by Best Western stands apart. The brand’s core philosophy, “options, not mandates,” ensures that hoteliers have the autonomy to make decisions tailored to their locale and clientele. BWH is refusing to handcuff developers to yesterday’s designs and corporate mandates.
By choosing to develop with BWH Hotels’ @HOME by Best Western, hotel owners align themselves with a brand that not only respects their vision, but one that also optimally positions them in the extended-stay market. With Best Western’s stamp of credibility, and 77 years of consumer recognition, @HOME by Best Western promises a compelling return on investment.
@HOME by Best Western isn’t just another hotel brand; it’s meticulously crafted with the developer at its heart. Hotel owners have the discretion to include or not include unnecessary amenities such as a meeting room, pool or bar wall, based on their assessment of the market. Simply put, it’s your hotel, your investment, your options attached to an $8 billion global revenue delivery system. A core value of the @HOME by Best Western brand is not to build for the sake of building. Rather, it’s about keeping the hotel attuned to evolving guest preferences and building only what’s necessary.
Developers are taking notice. Since the brand’s launch last October, @HOME by Best Western has made commendable strides. Currently, @HOME by Best Western boasts a pipeline of 30+ new builds, each one a testament to the brand’s momentum. These developments, primarily driven by members, underscore the widespread belief in @HOME by Best Western’s promise combined with an unprecedented global distribution network.
Value-Added Opportunities
Today’s travelers, especially the Gen Y & Z demographics, are tech-savvy, prioritize experiences and seek value for money. @HOME by Best Western is tailored to cater to these demands. The brand offers the advantage of self-service options. For instance, guests can order a drink from a beer tap wall simply by using their room card as a payment option, ensuring a seamless experience for the modern traveler. The convenience of having a person available in the lobby around the clock, combined with the security of traditional hotels, further sets @HOME by Best Western apart from competitors like Airbnb.
And the @HOME by Best Western brand truly seeks to outshine the competition. While many extended-stay competitors have been in the industry for over 25+ years, they often represent older ideas, products and hotel models. @HOME by Best Western, in contrast, brings a fresh perspective, equipped for today’s market dynamics and future challenges.
Develop the Next @HOME by Best Western
The hospitality sector stands on the cusp of transformative change, with extended-stay hotels leading the charge. BWH Hotels’ @HOME by Best Western emerges as a compelling choice for developers keen on harnessing this wave. Defined by its flexibility, tailored approach and competitive positioning, @HOME by Best Western is not just another brand; it’s the future of extended-stay hospitality.
Become a part of this groundbreaking movement in extended-stay hospitality. Contact Brad LeBlanc [email protected] for more information.