A-1 Hospitality Group implements STS Cloud

The need to have remote access to all A-1 Hospitality hotels from one screen drove the company’s decision to implement a new sales and catering software system. Photo credit: SalesAndCatering.com

To strengthen its sales processes, A-1 Hospitality Group recently put its group business in the cloud with a multiproperty hotel sales and catering software system from SalesAndCatering.com. A-1 Hospitality Group owns and operates five properties in Washington and Oregon. It will add two new hotels, including a Holiday Inn Express, in 2020. 

“The need to have remote access to all our hotels from one screen drove our decision,” Preena Patel, administrative director for A-1 Hospitality Group, said in a statement. “We also wanted a system that had powerful functionality for our event sales processes and was easy for our team to use. STS Cloud has an excellent event-planning tool and meeting-space calendar. We expect to have the Opera 2-way [property-management system] interface in the future for our IHG properties." 

STS Cloud puts sales teams in command of the facts wherever they are as they prospect new business or manage active accounts. SalesAndCatering.com also offers its STS R premises-based sales and catering system. "Some of our team used the STS R system and were excited about upgrading to the cloud system," Patel said. "They saw many enhancements in STS Cloud that made a big positive impact on our sales processes."

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A-1 Hospitality Group also uses the ProposalPath automated proposal-creation tool from SalesAndCatering.com.

"ProposalPath is a fast, online proposal-generation tool that is fully integrated with STS Cloud," Patel said. "It is a flexible, effective proposal tool. The property teams use ProposalPath to create custom proposals quickly. When a client is on our website asking for a proposal, the request feeds into ProposalPath. The system provides a fast, smooth process to generate the proposal based on the client's exact requirements and the property's attributes. We expect to be able to use STS Cloud's cross-sell capability in the future to enhance group meeting capacity."

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