Amadeus and Accor expand their strategic partnership, with Accor implementing Amadeus’ Central Reservation System for its extensive portfolio of properties globally. Amadeus’ cloud-based technology will help Accor in boosting revenues, maximizing distribution strategies, and building deeper and more personalized connections with guests.
Amadeus will technology capabilities, including cloud, connectivity solutions and enhanced user experience. This will foster greater agility and simplicity for hotels to capture business, ultimately improving operational efficiency and guest service quality.
The implementation of Amadeus’ Central Reservation System will not only empower Accor’s hoteliers to leverage the established ACRS product but will also unlock new capabilities. These include enhanced flexibility, seamless integration with emerging technologies and simplified daily operations. These advancements will enable hotels to better meet the evolving needs of guests, ensuring Accor remains at the forefront of the hospitality industry.
This enhanced collaboration between Accor and Amadeus aims to transform the hospitality landscape and deliver unparalleled guest experiences across Accor's extensive global portfolio.
With its innovative features, ACRS empowers hoteliers to transcend traditional boundaries and curate personalized offers that go beyond mere room types. By incorporating sophisticated attributes such as room views, styles, bedding preferences and more, Accor’s hoteliers can elevate the sales process to a holistic guest experience. This ensures that every stay is memorable and tailored to individual preferences, enhancing guest satisfaction and loyalty.
“Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth," Accor Chief Digital Officer Alix Boulnois said in a statement. "By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus central reservation system and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”