In a major partnership, AccorHotels has joined forces with LinkedIn to enrich its mobile app with a new service for travelers. All AccorHotels guests can use this new feature, Business Check powered by LinkedIn, to create and facilitate business opportunities. By allowing travelers to identify people in their professional network who are based in the city they are in and suggesting relevant profiles to connect with, this new feature enables professionals to stay connected on the move.
“This partnership between AccorHotels and LinkedIn is a world first in the hospitality industry,” said Romain Roulleau, SVP for e-commerce and digital services at AccorHotels. “It will enrich the services we already offer on our mobile app which is used before, during and after the stay, notably by business travelers, who represent 60 percent of the app's users. This new feature creates business opportunities, and our app will therefore facilitate and foster seamless, instinctive business travel sharing, thus generating guest engagement and visibility for our hotels."
“There are more than 26 million business travelers on LinkedIn and by partnering with one of the world's leading travel groups, these professionals can now be even more informed, connected and productive while on the go,” said Joshua Graff VP marketing solutions EMEA at LinkedIn. “We all like to get the most out of our business trips abroad and this new feature will make it even easier to connect with clients, prospects, suppliers and colleagues old and new."
With Business Check powered by LinkedIn, mobile and tablet users with bookings in an AccorHotels establishment can:
- Connect to their LinkedIn account and share their next business trip destination with their network in one click.
- Find out which of their LinkedIn contacts reside in the city they are staying in again, see them again or get to know them better and contact them directly using either a personal email or Inmail.
- Develop their network due to Business Check powered by LinkedIn's suggested list of relevant profiles residing in their travel destination.
Business Check powered by LinkedIn has been available on the AccorHotels app since September 2016 in its 18 languages (English, French, German, Portuguese, Italian, Spanish, Dutch, Chinese, Japanese, Polish, Brazilian Portuguese, Russian, Indonesian, Korean, Arabic, Turkish, Thai, and Swedish).
To accompany the launch of BusinessCheck powered by Linkedin, AccorHotels is enriching its LinkedIn content strategy to target international and national travelers in France, the United Kingdom, Germany, Italy, Belgium, Australia, and Brazil.
From October to December, AccorHotels will run a campaign of sponsored content and InMails under the slogan “Boost business opportunity all over the world.” These informative, useful and entertaining messages, complete with illustrations, computer graphics, stop-motion, photos and more, will insert effortlessly into business travel life.