Recognizing the fact that not all properties need to be affiliated with a franchised brand, Advantage Hotels launched the VistaRez Independent Collection, a complete sales and marketing solution with an integrated property-management system and reservation system for independent hotels.
“Over and over, I hear from unhappy owners at various brands that their franchise fees are too high, they’re not getting enough reservations, they don’t see the value in mandated [property improvement plans] and brand standards and their franchisor doesn’t listen or care. For those reasons, they want to go independent,” President/CEO Patrick Mullinix said in a statement. “However, they don’t know how and are fearful of going at it alone without any support and assistance. So, we developed the VistaRez Independent Collection to offer hotels a competitive advantage through strategic sales and marketing support and a best-in-class technology package.”
VistaRez is AHI’s complete hospitality technology package. It’s a compilation of software and online tools that optimize an owner’s revenue opportunities and allow integration and connectivity to all distribution channels.
The VistaRez Independent Collection provides three main solutions for independent hotels at a very affordable cost:
- Sales and marketing support that is customized for each hotel’s individual market and demand.
- Best-in-class central-reservation system powered by Sabre, national brand discounts, 24/7 reservation call center.
- State-of-the-art property-management system powered by Sabre, that is directly connected with the CRS.