Alice expands partnership with Nordic Choice Hotels

With 130 properties using Alice, Nordic Choice Hotels will be the biggest enterprise user of Alice’s new housekeeping software. Photo credit: Alice

After a year and a half of successful collaboration, Alice has expanded its relationship with Nordic Choice Hotels to 130 hotels. Nordic Choice Hotels also has designated Alice the brand standard operations tool for four Nordic Choice brands: Comfort Hotel, Quality Hotel, Clarion Hotel and Clarion Collection. Nordic Choice Hotels is the Nordic and Baltic region master franchisee of Choice Hotels International.

With 130 properties using Alice, Nordic Choice Hotels will be the biggest enterprise user of Alice’s new housekeeping software, Alice Housekeeping. Nordic Choice has strategically selected specific hotels to launch the software in first so that these properties can develop best practices for using the software across Nordic Choice’s different brands. 

All Quality Hotel, Clarion Hotel and Clarion Collection hotel properties will be using both Alice Suite and Alice Housekeeping to unify guest and staff communication on a single platform, thereby eliminating operations silos and allowing for actionable communication. The Alice Suite is comprised of products for guest satisfaction and operational excellence, including chat/SMS and software for service delivery, maintenance, and concierge and guest services.

“People see us as being a very innovative company when it comes to their travel,” Christian Lundén, Nordic Choice’s director of future business, said in a statement. “We monitor and develop what kind of areas we should develop in the future so that we are not only making money on hotel rooms but also creating extraordinary experiences.” 

Alice has created several product features and functionality in partnership with Nordic Choice. These include in-app chat using Alice’s application programming interface, two-way communication for room status updates, vibrating alerts and conversation assignment. This appetite for cutting-edge technology advancement led to Nordic Choice’s commitment to act as the beta hotel group for Alice Housekeeping. As the beta hotel group, Nordic Choice is providing valuable feedback to the Alice Housekeeping MVP and simultaneously using a powerful tool for efficient housekeeping.

Since Alice’s initial launch with Nordic Choice Hotels in May 2018, Alice’s SMS and in-app chat have allowed several Nordic Choice Hotels to modernize and remove phones from guestrooms. Alice also has helped improve staff-to-staff communication. Since January 2019, across 40 Nordic Choice hotels, 25 percent of tickets included internal notes—information that would have otherwise been undocumented, easy-to-forget radio chatter. Internal notes stay in the system, can be viewed by managers and provide insight into the specifics of a request.