Hilton adds first direct GDS integration

Hilton has partnered with Amadeus to implement its application programming interface within the Amadeus global distribution system. The Amadeus GDS is the first to directly integrate with the company’s API. Both Hilton and Amadeus expect to benefit from a faster, more advanced connection to the GDS channel in areas such as credit card information, cancelation policies and meal plan details.

Previous connectivity through multiple APIs meant that changes to content could not be as easily accommodated. With the new integration, Hilton will be able to scale up more effectively and roll out new features at a much faster pace than before.

The new API integration aims to help improve the overall customer experience and booking process for guests. Having a more advanced direct API connection will mean travel agents and their customers can see information in key areas, such as a cancellation policy, so that expectations can be set in advance of a guest’s stay. 

“At Hilton, we are always evolving to create a more frictionless travel experience and to meet and exceed the needs of our current and future customers," Oral Muir, Hilton's VP, partnership development and global distribution, said in a statement. "By partnering with Amadeus, we’re bringing a first-of-its kind technology solution to the hospitality industry and making important strides in our effort to employ the latest, award-winning innovations and standards to improve performance of our hotels and elevate service to our customers.”