AVIXA expands commitment to hospitality with HM, Questex

The future of the hospitality industry vis-à-vis audiovisual and virtual reality experiences was in play by Hotel Management during AVIXA's InfoComm 2019. Photo credit: EPNAC

After Hotel Management's pioneering of a first-ever hotel track at the recent AVIXA InfoComm 2019 in Orlando, the Audiovisual and Integrated Experience Association is expanding its commitment to the hospitality industry by again partnering with Questex Hospitality Group to raise awareness of better guest experiences and business outcomes deriving from the integration of audiovisual solutions in hotel design and operations.

According to AVIXA’s "Industry Outlook and Trends Analysis" report, the global market for pro-AV products and services in hospitality is forecast to reach $7.5 billion in 2019 and grow at a compound annual growth rate of 6 percent through 2023.

“Consumers have shifted from spending money on things to spending on experiences, and the hospitality AV market is set to capitalize on this trend,” said Brad Grimes, senior director of communications for AVIXA. “Through our participation at leading hospitality events, the industry will learn how AV technology can redefine the traditional guest experience.”

As part of its expanded commitment, AVIXA will host panel sessions at Questex Hospitality Group's HOTEC Design North America, taking place this coming week (June 23-25) at The Phoenician in Scottsdale, Ariz., and in the fall at the Annual Hotel Conference, Oct. 9-10 in Manchester, England.

AVIXA and Hotel Management also will co-host a roundtable discussion that will gather industry executives to explore the role of AV technology in hospitality.

Hotec Design LogoThe HOTEC Design panel, titled “The Guest Experience in the Audiovisual Age,” is bringing together thought leaders Michael Suomi, principal/VP of interior design, Stonehill Taylor; Cameron Lamming, president of RAR Hospitality; Rebecca Lunceford, associate VP of design and development, Hyatt Hotels Corporation; and Christopher Troyer, area director of venues, PSAV, who will deliver insights from their diverse perspectives. Pam Taggart, AVIXA senior director of strategic relationships, is moderating the panel.

Later this year, AHC panels will gather leading U.K. and European hospitality industry executives together for discussions to be moderated by AVIXA Chief Global Officer Sarah Joyce.

“Hospitality brands are at the forefront of demonstrating how to leverage integrated audiovisual experiences into better guest experiences and business outcomes,” said Grimes. “Our participation at these events will inspire attendees to think in new ways about the hotels and restaurants they design and operate.”

Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries.