Four Seasons' Beverly Wilshire launches live beam holograms

Beverly Wilshire, A Four Seasons Hotel, is incorporating hologram technology into the hotel’s Penthouse and Presidential Suites. This property is the first in the industry to incorporate such technology into guestroom spaces. 

The M is a portable tabletop holographic communications device from Los Angeles-based holographic communications platform Proto. The device lets the hotel’s guest experience team beam holograms of themselves directly into the room in real time. 

“We are elated to provide our guests with yet another way to communicate with us. Based on the guest preference, we can communicate in person, through the Four Seasons Chat, text, a call and now by beaming via hologram into their room,” Director of Guest Experience Serge Sturbois said in a statement. "Whether guests want to connect from the comfort of the Penthouse’s state-of-the-art media room, while enjoying breakfast in the Beverly Presidential’s dining room or relaxing in the Wilshire Presidential’s spacious living room, the Proto device is sized to fit the guest’s lifestyle."

Guests will designate a time in which a guest experience team member will live beam into the room. From there, both the Beverly Wilshire staff and guest will be able to see each other and communicate in real time to review the day’s itinerary and capabilities within the suite.

Proto Hologram communication is in use by Fortune 500 companies, universities and Hollywood studios already. According to the company, the technology has been shown to increase the quality of conversation over flat-screen video solutions.