Blue Magnet Interactive, a digital marketing agency, has joined Pegasus' global partner network to provide hotels with a comprehensive, end-to-end digital marketing, reservation and distribution platform for hotels.
Blue Magnet integrates its holistic approach to search engine optimization, social media, paid search, metasearch and email marketing with Pegasus’ cloud-based technology products, including its central-reservation system, booking engine, channel manager and e-commerce technologies.
"It is important to Pegasus that we partner with teams that share our mission of connecting guests to hotels in an efficient and flexible manner,” Steffan Berelowitz, VP of digital platforms at Pegasus, said in a statement. “Pairing Blue Magnet's holistic marketing approach with our innovative technology allows hotels to more effectively drive direct bookings and finally regain control over their revenue and distribution.”