Charlestowne Hotels consolidates digital marketing

Tambourine has launched services to many of Charlestowne's hotels and expects to complete the roll-out by end of the second quarter.

Management company Charlestowne Hotels has selected Tambourine to handle website and digital marketing efforts for its portfolio properties. Tambourine has launched services to many of Charlestowne's diverse portfolio of more than 41 hotels in 12 states and expects to complete the roll-out by end of second quarter.

Tambourine's comprehensive service package for Charlestowne includes:

  • Omni-channel traffic generation: search marketing (paid and organic); email; social media/social advertising; meeting planner lead generation; and content marketing
  • Custom, responsive hotel website design and mobile sites
  • Conversion rate optimization
  • Cross-channel ROI tracking

“We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner," said Michael Cady, VP of marketing for Charlestowne. "We've now built a very close daily working relationship between our team and theirs."

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