Charlestowne Hotels consolidates digital marketing

Tambourine has launched services to many of Charlestowne's hotels and expects to complete the roll-out by end of the second quarter.

Management company Charlestowne Hotels has selected Tambourine to handle website and digital marketing efforts for its portfolio properties. Tambourine has launched services to many of Charlestowne's diverse portfolio of more than 41 hotels in 12 states and expects to complete the roll-out by end of second quarter.

Tambourine's comprehensive service package for Charlestowne includes:

  • Omni-channel traffic generation: search marketing (paid and organic); email; social media/social advertising; meeting planner lead generation; and content marketing
  • Custom, responsive hotel website design and mobile sites
  • Conversion rate optimization
  • Cross-channel ROI tracking

“We conducted a lengthy evaluation process of all the major hotel marketing firms and Tambourine was the clear winner," said Michael Cady, VP of marketing for Charlestowne. "We've now built a very close daily working relationship between our team and theirs."

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Suggested Articles

New developments and revitalization projects in major urban centers continue to create more demand for hotels in established markets.

The Secrets Lanzarote Resort is a conversion of the former Hesperia Lanzarote in Spain's Canary Islands. 

The debuts consisted of a Hotel RL in St. Louis, a Tru by Hilton in Springfield and a SpringHill Suites by Marriott in Kansas City.