Tech company Cloudbeds is expanding its hospitality platform with Cloudbeds Amplify. Set for release in early autumn, the digital marketing service aims to optimize customers’ online presence, drive more direct bookings and increase revenue. Cloudbeds Amplify services include website creation and search optimization, metasearch advertising, search engine marketing and management of online business listings—combined into packages designed to drive more traffic and boost online visibility.
“Direct bookings are critical to many hoteliers’ bottom lines,” said Adam Harris, CEO and co-founder of Cloudbeds. “Yet, many operators don’t have the marketing budget, time or skills to compete effectively against the major players. Cloudbeds Amplify makes it easy for lodging businesses to win new customers without the hassle. They can leverage the technology and expertise used by big brands without needing big budgets.”
“As an owner, digital marketing is not my specialty,” said Marina Moretti, owner of Ô de Casa Hostel & Bar in São Paulo, who joined the pilot program earlier this year. “I have always viewed it as complicated, but it is quickly becoming a necessity to operate a lodging business in today’s market. With Cloudbeds Amplify, the team made the process easy by handling the entire setup and management. Thus far, we've driven 57 additional bookings through our website that might otherwise have been booked via [online travel agencies]—without requiring any additional time or effort from myself or staff.”
To support the expansion of its hospitality platform and the launch of Cloudbeds Amplify, the company recently made several strategic moves, including the acquisitions of AdsHotel and Odysys. AdsHotel, formerly owned by D-Business, is an ad tech platform that gives independent hotels a platform to manage metasearch and programmatic advertising to boost direct bookings. Odysys, based in Bend, Ore., provides all-in-one marketing platforms to independent lodging businesses.