Coakley & Williams converts to STS Cloud

Several Coakley & Williams properties, such as the Daytona Beach (Fla.) Resort, have converted to the STS Cloud hotel sales and catering system. Photo credit:

Coakley & Williams is in the process of converting its La Quinta, Holiday Inn Express, Best Western Plus, Candlewood Suites and other properties to the STS Cloud hotel sales and catering system from Coakley & Williams is a hotel management company with a property portfolio that represents hotel brands such as Hilton, IHG, Best Western Hotels & Resorts, Choice Hotels International and Wyndham Hotels & Resorts.
“We have seven hotels on STS Cloud now and will convert all our non-Hiltons from our legacy sales and catering systems to STS Cloud,” Michael Parent, Coakley & Williams' SVP of sales and marketing, said in a statement. “ provides excellent service and professional support that is superior to our legacy system provider. STS Cloud is very user-friendly and affordable.”
Parent became aware of STS Cloud when Coakley & Williams acquired several properties with the system. “We decided to keep the STS Cloud system after we used it and discovered it had all the functionality we wanted and was easy for our teams to use,” he said. “From a corporate standpoint, I can log in to my corporate dashboard and see the properties’ operation in real time. The system is easy access and the reports are laid out well. This makes the system intuitive to use.”
Coakley & Williams converted several of’s premises-based STS R systems in 2019. “Our conversions to the cloud system went well,” Parent continued. “We wanted a cloud sales and catering system for its remote access. STS Cloud works on any mobile device our sales team wants to use so they have access to property and meeting room availability when they are meeting with clients.”