In five months, the Crane Resort, a century-old Barbadian resort, has been personally introduced to 300,000 travelers worldwide with the help of its guests and Flip.to.
“There’s no better way to learn about a travel experience than from someone you know and trust,” said Eboni Phillips, marketing and communications manager at The Crane Resort. “Our guests share everything with friends and family—from their excitement about an upcoming stay to their disappointment about having to leave—all punctuated by stories of their favorite moments along the way. With Flip.to, we now have the ability to quantify social with the power of these influential recommendations.”
Touch points throughout the traveler journey let guests share their authentic stories about the hotel to travelers worldwide. The platform earns and tracks new bookings while growing traffic, leads and tracked potential guests through a true conversion funnel. Unique to the advocacy marketing platform, Flip.to is specifically designed for hotels and travelers.
For The Crane, this has added up to impact. Its reach has well-topped a quarter of a million since August, in addition to driving more than 23,000 unique site visitors, 2,100 warm leads and 21 booked roomnights with the platform.
The impact is made broader by the library of curated guest stories captured through the advocacy platform—stories that reveal the property's character from a unique point of view, including everything from its magical sense of seclusion to the famed Crane Beach.
All content carries a full legal release, so The Crane Resort may use it to enhance its own marketing. This is critical for hotels and resorts seeking to adopt a storytelling mindset to win over new travelers.